Free Ebooks [PDF] Unlimited

Marketing 2e is designed for today's changing student population with an emphasis on experiential learning and the value that marketers create. The key themes of digital, services, ethics, and value that are at the forefront of contemporary teaching and practice are integrated throughout and illustrated with real world examples that will spark the imagination. Marketing 2e thoroughly addresses the explosion of digital technology and new influencers, such as social media, and the impact on marketing. Product details Format Paperback | 584 pages Dimensions 218 x 27...

This first European edition of Marketing Research, by Eric Shui, Joseph Hair, Robert Bush and David Ortinau provides students with a comprehensive introduction to the practice and importance of marketing research in the business world. Written to meet the needs of students, the authors have brought together rigorous theory with applications to nurture the students' ability to apply research principles to real marketing scenarios. The text takes students step by step through the research process to help them structure their own successful research project. Beginning by outlining the principles of qualitative and quantitative research methods, the text guides students through the process of ensuring their questionnaire design obtains accurate data, and finally concludes with a full section on preparing, analyzing and presenting their data. Key features of this edition include: Balanced coverage of qualitative and quantitative research methods, giving clear instructions on managing in...

Offers a wealth of rug weaving techniques, employing simple, clear illustrations and providing notes on equipment, finishes, and more Product details Format Hardback Dimensions 215.9 x 285.75 x 19.05mm | 839.15g Publication date 01 Mar 1991 Publisher ...

Drugs, Society and Human Behavior provides the latest information on drug use and its effects on society as well as on the individual. Trusted for more than 40 years by both instructors and students, this authoritative resource examines drugs and drug use from a variety of perspectives-behavioral, pharmacological, historical, social, legal, and clinical. The 17th Edition includes the very latest information and statistics and many new timely topics and issues have been added that are sure to pique students' interest and stimulate class discussion. Instructors and students can now access their course content through the Connect digital learning platform by purchasing either standalone Connect access or a bundle of print and Connect access. McGraw-Hill Connect (R) is a subscription-based learning service accessible online through your personal computer or tablet. Choose this option if your instructor will require Connect to be used in the course. Your subscription to Connect includes...

Cutting-edge techniques for finding and fixing critical security flaws Fortify your network and avert digital catastrophe with proven strategies from a team of security experts. Completely updated and featuring 13 new chapters, Gray Hat Hacking: The Ethical Hacker's Handbook, Fifth Edition explains the enemy's current weapons, skills, and tactics and offers field-tested remedies, case studies, and ready-to-try testing labs. Find out how hackers gain access, overtake network devices, script and inject malicious code, and plunder Web applications and browsers. Android-based exploits, reverse engineering techniques, and cyber law are thoroughly covered in this state-of-the-art resource. And the new topic of exploiting the Internet of things is introduced in this edition. *Build and launch spoofing exploits with Ettercap *Induce error conditions and crash software using fuzzers *Use advanced reverse engineering to exploit Windows and Linux software *Bypass Windows Access Control a...

Widely known as the anthology that best unites tradition with innovation, The American Tradition in Literature is proud to enter its fifth decade of leadership among textbook anthologies of American literature. Each volume continues to offer a flexible organization, with literary merit as the guiding principle of selection. The new photos and illustrations illuminate the texts and literary/historical timelines help students put works in context. Product details Format Paperback | 2160 pages Dimensions 152.4 x 231.14 x 50.8mm ...

This new Blended Learning Package for the second edition of Vocational Training and Assessment addresses all of therequirements for successful completion of the Certificate IV in Training and Assessment. With each chapter aligned to the training package competencies, all core units and a range of popular electives are covered. KEY FEATURES: Content is clearly mapped to units of the training package Assessment tasks are mapped to elements and performance criteria Fully integrated homework and assessment platform with integrated eBook Autogradable testbanks Student review quizzes Interactive activities Case studies Student performance tracker Instructor resources Blended learning or digital-only options available Product details Format Mixed media product | 424 pages ...

Create your own STM32 programs with ease! Get up and running programming the STM32 line of microcontrollers from STMicroelectronics using the hands-on information contained in this easy-to-follow guide. Written by an experienced electronics hobbyist and author, Programming with STM32: Getting Started with the Nucleo Board and C/C++ features start-to-finish projects that clearly demonstrate each technique. Discover how to set up a stable development toolchain, write custom programs, download your programs to the development board, and execute them. You will even learn how to work with external servos and LED displays! *Explore the features of STM32 microcontrollers from STMicroelectonics*Configure your Nucleo-64 Microcontroller development board*Establish a toolchain and start developing interesting applications *Add specialized code and create cool custom functions*Automatically generate C code using the STM32CubeMX application*Work with the ARM Cortex Microcontroller Software Interf...

Brinkley's American History, a comprehensive U.S. History program, transforms the learning experience through proven, adaptive technology helping students better grasp the issues of the past while providing instructors greater insight on student performance. Known for its clear, single voice and balanced scholarship, Brinkley asks students to think historically about the many forces shaping and re-shaping our dynamic history. Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective. Product details Format Paperback | 576 pages ...