Marketing 2e is designed for today's changing student population with an emphasis on experiential learning and the value that marketers create. The key themes of digital, services, ethics, and value that are at the forefront of contemporary teaching and practice are integrated throughout and illustrated with real world examples that will spark the imagination.
Marketing 2e thoroughly addresses the explosion of digital technology and new influencers, such as social media, and the impact on marketing.
Product details
- Paperback | 584 pages
- 218 x 274 x 20mm | 1,190g
- 04 Nov 2017
- McGraw-Hill Education
- McGraw-Hill Education / Australia
- Australia
- Revised
- 2nd Revised edition
- 1743766696
- 9781743766699
- 54,366
Download Marketing, 2nd Edition (9781743766699).pdf, available at ebookdownloadfree.co for free.
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