Marketing, 2nd Edition (9781743766699)

Marketing 2e is designed for today's changing student population with an emphasis on experiential learning and the value that marketers create. The key themes of digital, services, ethics, and value that are at the forefront of contemporary teaching and practice are integrated throughout and illustrated with real world examples that will spark the imagination.

Marketing 2e thoroughly addresses the explosion of digital technology and new influencers, such as social media, and the impact on marketing.

Product details

• Format Paperback | 584 pages
• Dimensions 218 x 274 x 20mm | 1,190g
• Publication date 04 Nov 2017
• Publisher McGraw-Hill Education
• Imprint McGraw-Hill Education / Australia
• Publication City/Country Australia
• Edition Revised
• Edition Statement 2nd Revised edition
• ISBN10 1743766696
• ISBN13 9781743766699
• Bestsellers rank 54,366

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