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Marketing 2e is designed for today's changing student population with an emphasis on experiential learning and the value that marketers create. The key themes of digital, services, ethics, and value that are at the forefront of contemporary teaching and practice are integrated throughout and illustrated with real world examples that will spark the imagination. Marketing 2e thoroughly addresses the explosion of digital technology and new influencers, such as social media, and the impact on marketing. Product details Format Paperback | 584 pages Dimensions 218 x 27...

This new Blended Learning Package for the second edition of Vocational Training and Assessment addresses all of therequirements for successful completion of the Certificate IV in Training and Assessment. With each chapter aligned to the training package competencies, all core units and a range of popular electives are covered. KEY FEATURES: Content is clearly mapped to units of the training package Assessment tasks are mapped to elements and performance criteria Fully integrated homework and assessment platform with integrated eBook Autogradable testbanks Student review quizzes Interactive activities Case studies Student performance tracker Instructor resources Blended learning or digital-only options available Product details Format Mixed media product | 424 pages ...