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In this provocative book, New York Times and Wall Street Journal bestselling author Daniel H. Pink offers a fresh look at the art and science of persuasion. Physicians sell patients on a remedy. Lawyers sell juries on a verdict. Teachers sell students on the value of an education. Entrepreneurs persuade funders, writers convince readers, coaches cajole players. Parents convince their kids to clean. Spouses convince their partners to control the kids. And in astonishing numbers and with ferocious energy, we go online to sell ourselves - on Facebook pages, Twitter accounts, and Match.com profiles. Whether we're entrepreneurs, employees, parents or partners, we spend our days trying to move others. We're all in sales now. Product details Format Paperback | 256 pages ...

The Kitab al-Wasiyya of Abu 'Abd al-Rahman al-Sulami is a one of the advice literature found among the genre of Sufi writing from the classical period. In it, the author imparts guidance and recommendations on specific request by a student regarding a number of social, ethical and spiritual issues. The text is concise yet simple and insightful. The present translation contains an introduction with notes and references and includes the full Arabic text for those wishing to read the original. Product details Format Paperback | 96 pages Dimensions 152 x 229 ...

See disorders as they appear in real life with CASEBOOK IN ABNORMAL PSYCHOLOGY! Using authentic cases illustrating every major DSM-5 category, this psychology text portrays the nature of disorders manifested in real people. Each case is followed by a therapy outcome section telling you the rest of the client's treatment story. Three complex cases are included without a diagnosis, so you can develop your own. Product details Format Paperback | 320 pages Dimensions 162 x 232 x 12mm ...

Caruso and Tetrazzini on the Art of Singing is a classic opera singing instruction text by Enrico Caruso and Luisa Tetrazzini. In offering this work to the public the publishers wish to lay before those who sing or who are about to study singing, the simple, fundamental rules of the art based on common sense. The two greatest living exponents of the art of singing--Luisa Tetrazzini and Enrico Caruso--have been chosen as examples, and their talks on singing have additional weight from the fact that what they have to say has been printed exactly as it was uttered, the truths they expound are driven home forcefully, and what they relate so simply is backed by years of experience and emphasized by the results they have achieved as the two greatest artists in the world. Product details Format Paperback ...

The Fifth Edition of Luellmann's Color Atlas of Pharmacology has been extensively revised to include all recent advances and new drugs, and the illustrations have been optimized and updated. Each two-page spread presents concise text on the left complemented by detailed full-color illustrations on the right to help users quickly digest important facts and concepts. Color-coded sections provide readers with a helpful framework with which to approach the latest developments in pharmacology. Part 1, General Pharmacology, explains basic aspects, such as drug absorption, distribution, and elimination, along with the molecular mechanisms of drug actions Part 2, Systems Pharmacology, presents the different groups of drugs, emphasizing their functional and therapeutic aspects Part 3, Therapy of Selected Diseases, provides all the relevant information regarding the pharmacological treatment of a large number of conditions Key features: User-friendly format ideal for study and review, self...

History and Philosophy of Physical Education and Sport traces the essentials of the history and the philosophical underpinnings of kinesiology to provide students with foundational knowledge within the discipline. The text covers prehistoric physical activity through 21st century sports and physical education, as well as ethics, epistemology, and aesthetics. It prepares students for further study within the discipline and encourages them to consider their place in the history of Product details Format Hardback | 298 pages Dimensions 203 x 254 ...

The Fifth Edition of Luellmann's Color Atlas of Pharmacology has been extensively revised to include all recent advances and new drugs, and the illustrations have been optimized and updated. Each two-page spread presents concise text on the left complemented by detailed full-color illustrations on the right to help users quickly digest important facts and concepts. Color-coded sections provide readers with a helpful framework with which to approach the latest developments in pharmacology. Part 1, General Pharmacology, explains basic aspects, such as drug absorption, distribution, and elimination, along with the molecular mechanisms of drug actions Part 2, Systems Pharmacology, presents the different groups of drugs, emphasizing their functional and therapeutic aspects Part 3, Therapy of Selected Diseases, provides all the relevant information regarding the pharmacological treatment of a large number of conditions Key features: User-friendly format ideal for study and review, self...

Highly commended in the Anaesthesia category of the 2014 BMA Medical Books awards! From reviews: "Altogether, this textbook offers an excellent detailed overview of basic principles, mechanics, and physics of technical equipment used in anaesthesia and intensive care medicine." Critical Care, Feb 2014 "This book is excellent. I have read a number of equipment related books and found most of them stale and filled with minutia. Instead this fresh look at equipment really makes it interesting to read and keeps your attention. With sections that give quick answers to how things work, advantages and disadvantages, in an easy to read format you get exactly what you want to know RIGHT away. In addition the full color photos and well done charts really add to the depth of this book. It is my opinion this may be one of the best books on the market for quick review of anesthesia and critical care equipment. Let's be honest, no one is sitting at home reading equipment books for...

This volume is a combined edition of Poet and Peasant and Through Peasant Eyes, Kenneth Bailey's intensive studies of the parables in the gospel of Luke. Bailey begins by surveying the development of allegorical, historical-eschatological, aesthetic, and existential methods of interpretation. Though figures like Julicher, Jeremias, Dodd, Jones, and Via have made important advances, Bailey sees the need to go beyond them by combining an examination of the poetic structures of the parables with a better understanding of the Oriental culture that informs the text. Bailey's work within Middle Eastern peasant culture over the last twenty years has helped him in his attempt to determine the cultural assumptions that the teller of the parables must have made about his audience. The same values which underlay the impact of the parables in Christ's time, Bailey suggests, can be discovered today in isolated peasant communities in Egypt, Lebanon, Syria, and Iraq. Because time has ma...

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