To Sell Is Human: The Surprising Truth About Persuading, Convincing and Influencing Others (9781922079794)

In this provocative book, New York Times and Wall Street Journal bestselling author Daniel H. Pink offers a fresh look at the art and science of persuasion. Physicians sell patients on a remedy. Lawyers sell juries on a verdict. Teachers sell students on the value of an education. Entrepreneurs persuade funders, writers convince readers, coaches cajole players. Parents convince their kids to clean. Spouses convince their partners to control the kids. And in astonishing numbers and with ferocious energy, we go online to sell ourselves - on Facebook pages, Twitter accounts, and Match.com profiles. Whether we're entrepreneurs, employees, parents or partners, we spend our days trying to move others. We're all in sales now.

Product details

• Format Paperback | 256 pages
• Dimensions 156 x 234 x 20mm | 366g
• Publication date 30 Jan 2013
• Publisher Text Publishing
• Imprint The Text Publishing Company
• Publication City/Country Melbourne, Australia
• ISBN10 1922079790
• ISBN13 9781922079794
• Bestsellers rank 2,469,005

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